Whether you’re looking to name a new company, rename an existing one, or even re/name a product or service, we can’t wait to partner with you. Naming is one of our most intensive (to us) and valuable (to you) services. It’s challenging, complex, and so rewarding.

Naming a new company
New product/service
Brand architecture
Consumer validation

Why Work with an Outside Studio for Naming?

The baggage of history and demands of the day-to-day can weigh down an internal team. Someone Creative offers focus, perspective, creativity, and a nuanced, honed process that can open minds and possibilities.



We gather discovery materials, meet the team, and discuss what success looks like. From there, we outline the path forward.


Creating interesting names or categories of names involves research, reading, and alchemy.


We review our progress to date and review initial candidates, along with a preliminary trademark search.


Feedback is critical. A thoughtful and curious client is the best strategic partner to help us refine the options.


In this optional phase, our team can test top name contenders with your core audience(s).


We did it! Our process has paid off. Let the lawyers finish trademark searching as we discuss how to launch the new name.

“I’ve had the privilege of working with Someone Creative on several brand naming projects and they’ve consistently exceeded my expectations. Their thoughtfulness, creativity, and ability to think beyond the obvious resulted in a variety of naming options that made it almost impossible to choose. The team's collaborative approach and responsiveness made them true partners in the creative process.”

Joanna Linder

Vice President of Marketing, Global Partners LP

Reach out.

Let’s make your next project outstanding.

We’re just a super awesome team – we can be flexible and maintain a fresh perspective, without excess baggage. We strive for perfection on every project and stay dedicated to our clients, who love our hands-on style.