Articulating a Brand
Developing a Style Guide
Writing and Refining Text
Marketing Language
Headlines and Tag Lines
Clients often tell us that they tried to do the writing themselves but got sidetracked or overwhelmed with competing considerations. We bring perspective. We can cut through chaos, articulating key points and goals, and delivering text that is targeted and memorable.
This is when we get clarity on intended goals, messaging, and audiences. We’ll ask you lots of questions and take lots of notes.
We take what we’ve heard and craft a messaging blueprint for the final output.
Identifying the ideal tone and voice at the outset ensures that the text matches project goals. The guide will also establish grammatical preferences. We usually opt for the Oxford comma, but we know it’s not for everyone!
With messaging and style in place, we draft the first round of text.
Before the second round of text, we go over your comments carefully. Is the text truly capturing what you want to say? Could something be trimmed? Do we need to add a point or two?
The text is approved. Time to pass it along to the designer. The writer remains on standby, ready to jump in if the text needs any further adjustment.
We’re just a super awesome team – we can be flexible and maintain a fresh perspective, without excess baggage. We strive for perfection on every project and stay dedicated to our clients, who love our hands-on style.