Logo Design for a Bold Life Sciences Start-Up.
Life sciences start-up Foghorn Therapeutics targets disease by influencing chromatin remodeling biology – essentially controlling the expression of genes and the diseases they control. A bold, innovative, highly scientific company, the Foghorn team wanted the identity for their company to feel formidable, rigorous and smart.
We used a bold, strong typeface with colors that connote integrity, success and positivity. The shapes in the Os mimic the foundation for Foghorn’s technology: how DNA wrap around a histone (basic proteins) forms chromatin, which fit inside a cell and regulate DNA activity. The abstract expression of the shape we created also mimics the idea of TARGETING the regulators of gene expression.
For the stationery system, we broke apart the O shapes we created, placing them around the business card and letterhead to both give some dynamic energy to the pieces as well as provide a “container” for content.
As an Aside…
This may be the best part of being a designer: learning about so many different industries, people and products. As curious folks, our innate need to learn is totally satisfied – AND our clients get the benefit of a fresh perspective on an industry they often feel “too close to” be able to break from and let new ideas come through.
As with many life sciences start-ups, the process of setting up a company has been slow to come together. However, we are looking forward to starting design and development on a website for Foghorn Therapeutics in the coming weeks. Stay tuned!