Restaurant, Retail & Products

A new bookshop looking for branding, strategy, and visual identity? Sign us up! After responding to an RFP and a great conversation with the client team, we won the project and got to work. Our strategist Kaitlin dug in with stakeholder interviews and industry research, crafting a marketing and social strategy to take the bookshop through its first 30-60-90+ days. Armed with all the background and discovery, we created a logo and brand design for the shop central in the park-dominant, historic South End of Boston. Think greens, leaves, type reminiscent of a bygone corner store. Applied to a wealth of retail needs – retail bags, stickers, tissue, window graphics, business cards, gift card – and merchandise like bookmarks, tote bags, and bucket hats, Parkside Bookshop is ready to fill the role of neighborhood standby and tourist attraction.

After feeling lost in the shuffle with a larger marketing firm, Goodnow Farms came to Someone Creative to develop a close relationship with another boutique, quality-first maker. We used the established brand standards as a springboard to create new, fresh packaging and marketing pieces – sell sheets, infographics, social graphics, trade show booth, pullup banners, refreshed homepage – that are cohesive to the Goodnow Farms Chocolate brand – while also being distinct, sophisticated, and bold.

We love nothing more than seeing a successful local business grow. When Gordon’s expanded to five stores, a disconnect became apparent in how the stores and the teams were marketing the company and products. We were tapped to help create a more cohesive and sophisticated look for the company, a relationship that expanded to messaging and design for new products, services, stores, partnerships, and even new ventures.