Restaurant, Retail & Products
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Strategy
Messaging, Copywriting, UX/UI Strategy
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Design
Logo & Visual ID, Packaging, Social, Website, Environment, Print
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Client Type
Wine, Restaurant, Chocolate, Coffee, Retail, Charcuterie, Cafe
Gordon’s Fine Wines
We love nothing more than seeing a successful local business grow. When Gordon’s expanded to five stores, a disconnect became apparent in how the stores and the teams were marketing the company and products. We were tapped to help create a more cohesive and sophisticated look for the company, a relationship that expanded to messaging and design for new products, services, stores, partnerships, and even new ventures.





Wine Subscription Logo & Branding
Wine Subscription Logo & Branding
Gordon’s Fine Wine • Retail • Packaging Design, Logo Design, Visual Identity, Brand Application & Experience

CruBox Icons
CruBox Icons
Gordon’s Fine Wines • Retail • Iconography, Illustration, Systems Design, Brand Experience, Visual Identity

Product Catalog Art Direction & Styling
Product Catalog Art Direction & Styling
Gordon’s Fine Wines • Retail, Product • Photography, Art Direction, Styling, Brand Experience

Product Catalog
Product Catalog
Gordon’s Fine Wines • Retail • Print Design, Catalog Design, Photography & Art Direction, Photo Styling, Visual Identity

Print Mail Collateral
Print Mail Collateral
Gordon’s Fine Wines • Retail • Print Design, Catalog Design, Photography & Art Direction, Photo Styling, Visual Identity

Event Branding & Social Graphics
Event Branding & Social Graphics
Gordon’s Fine Wines • Retail • Social Campaign Graphics, Poster Design, Brand Experience, Visual Identity

Photoshoot Art Direction & Styling
Photoshoot Art Direction & Styling
Gordon’s Fine Wines • Retail, Product • Photography, Art Direction, Styling, Brand Experience

Photoshoot Art Direction & Styling
Photoshoot Art Direction & Styling
Gordon’s Fine Wines • Retail, Product • Photography, Art Direction

Presentation Book
Presentation Book
Gordon’s Fine Wines • Retail • Print Design, Brand Experience, Presentation, Visual Identity

Presentation Book
Presentation Book
Gordon’s Fine Wines • Retail • Print Design, Brand Experience, Presentation, Visual Identity

Photoshoot Art Direction & Styling
Photoshoot Art Direction & Styling
Gordon’s Fine Wines • Retail, Product • Photography, Art Direction

Event Poster & Branding
Event Poster & Branding
Gordon’s Fine Wines • Retail • Poster Design, Event Collateral, Brand Experience, Visual Identity
“Liz is the quintessential design & branding professional who has contributed to countless design and marketing projects, which have increased Gordon’s brand awareness and sophistication. It is very rare to find someone who is so capable and multifaceted and with whom you can trust their body of work will always be beyond expectations. Someone Creative's attention to detail, professionalism and ability to creatively direct projects with our story always in mind has made working with them a truly wonderful experience.”
David Gordon
President, Gordon’s Fine Wines

Website Landing Pages
Website Landing Pages
Gordon’s Fine Wines • Retail • Web Design, Brand Experience, Visual Identity

Shipping Box
Shipping Box
Gordon’s Fine Wine • Retail • Illustration, Packaging Design, Brand Application

Holiday Catalog 2019
Holiday Catalog 2019
Gordon’s Fine Wines • Retail • Print Design, Catalog Design, Photography & Art Direction, Photo Styling, Visual Identity

Holiday Catalog 2019
Holiday Catalog 2019
Gordon’s Fine Wines • Retail • Print Design, Catalog Design, Photography & Art Direction, Photo Styling, Visual Identity

Photoshoot Art Direction & Styling
Photoshoot Art Direction & Styling
Gordon’s Fine Wines • Retail, Product • Photography, Art Direction

Stationery
Stationery
Gordon’s Fine Wines • Retail • Stationery, Visual Identity

Wine Event Collateral
Wine Event Collateral
Gordon’s Fine Wines • Retail • Poster Design, Event Collateral, Brand Experience, Visual Identity

Wine Event Collateral
Wine Event Collateral
Gordon’s Fine Wines • Retail • Poster Design, Event Collateral, Brand Experience, Visual Identity

Event Branding & Digital Execution
Event Branding & Digital Execution
Gordon’s Fine Wines • Retail • Social Campaign Graphics, Poster Design, Brand Experience, Visual Identity

Wrapping Paper Pattern
Wrapping Paper Pattern
Gordon’s Fine Wine • Retail • Illustration, Brand Experience, Visual Identity

Reusable Retail Bag
Reusable Retail Bag
Gordon’s Fine Wine • Retail • Brand Experience, Visual Design, Prepress
Goodnow Farms Chocolate
After feeling lost in the shuffle with a larger marketing firm, Goodnow Farms came to Someone Creative to develop a close relationship with another boutique, quality-first maker. We used the established brand standards as a springboard to create new, fresh packaging and marketing pieces – sell sheets, infographics, social graphics, trade show booth, revised homepage – that are cohesive to the Goodnow Farms Chocolate brand – while also being distinct, sophisticated, and bold.

Small Mailer Box
Small Mailer Box
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Brand Experience, Print Design

Limited Release Chocolate Packaging
Limited Release Chocolate Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Brand Experience, Print Design

Chocolate Bar Packaging
Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience

Chocolate Bar Packaging
Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience

Market Booth
Market Booth
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Environmental Design, Packaging Design, Marketing, Signage

Market Booth
Market Booth
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Environmental Design, Packaging Design, Marketing, Signage

Special Hot Cocoa Packaging
Special Hot Cocoa Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design

Limited Release Chocolate Package
Limited Release Chocolate Package
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Brand Experience, Print Design

Print Shipping Insert
Print Shipping Insert
Goodnow Farms Chocolate • Retail, Product • Marketing, Print Design, Visual Identity

Milk Chocolate Bar Packaging
Milk Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience

Limited Edition Chocolate Packaging
Limited Edition Chocolate Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience

Cacao Tea & Nibs Packaging
Cacao Tea & Nibs Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience

Print Ad
Print Ad
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Print Work, Advertising, Marketing

Chocolate Bar Packaging
Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience

Chocolate Bar Packaging
Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience

Tasting Notes Card
Tasting Notes Card
Goodnow Farms Chocolate • Retail, Product • Print Work, Visual Identity, Brand Experience, Marketing

Print Collateral
Print Collateral
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Print Work, Packaging Design, Marketing

Print Collateral
Print Collateral
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Print Work, Packaging Design, Marketing

Press Kit
Press Kit
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Print Work, Packaging Design, Marketing

Chocolate Bar Packaging
Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience

Maker’s Choice Packaging
Maker’s Choice Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Brand Experience, Print Design
Muddy Waters Coffee Co.
Muddy Waters Coffee Company is a small batch organic coffee roaster in northern California. Looking for a new vibe to match the company culture, owner Chris Nichols reached out to Someone Creative as he’d seen the work we’d done for a mutual client. Our logo inspiration? Rufus and Reuben, Muddy Waters’ bulldog and Boston terrier. They are the stars of the show, reasons people feel a connection to the brand – let’s make them real mascots and put them front and center. New packaging for all retail products soon followed, including a line of products in Costco and packaging for co-pack partners like local universities, stores and organizations.





Moody’s Delicatessen & Provisions
With two restaurants and a charcuterie facility cranking out smoked and cured meats, this hospitality empire may have been abuzz but the importance of a cohesive brand was not yet a focused priority. Logos and websites were already in place, so the challenge for Someone Creative was to make all marketing cohesive and the collateral professional and popping – and build from there.

Photoshoot Art Direction & Styling
Photoshoot Art Direction & Styling
Moody’s • Restaurant • Photography, Art Direction

Print Collateral
Print Collateral
Moody’s • Restaurant • Visual Identity, Brand Experience, Print Work, Marketing, Brochure, Sales Piece, Menu

Tee Design
Tee Design
Moody’s • Restaurant • Wearable, Brand Experience, Product Sourcing

Hand-Drawn Signage
Hand-Drawn Signage
Moody’s • Retail, Restaurant • Environmental Design, Calligraphy, Sign Work, Visual Identity, Brand Experience

Retail Signage System
Retail Signage System
Moody’s • Retail, Restaurant • Environmental Design, Sign Work, Visual Identity, Brand Experience

Coffee Label Design
Coffee Label Design
Moody’s • Retail, Restaurant • Packaging Design, Visual Identity, Brand Experience

Wearables
Wearables
Moody’s • Restaurant • Wearable, Brand Experience, Product Sourcing

Photoshoot Art Direction & Styling
Photoshoot Art Direction & Styling
Moody’s • Restaurant • Photography, Art Direction

Print Ad
Print Ad
Moody’s • Restaurant • Visual Identity, Brand Experience, Print Work, Advertising, Marketing

Event Collateral
Event Collateral
Moody’s • Restaurant • Visual Identity, Brand Experience, Print Work, Marketing, Menu

Event Collateral
Event Collateral
Moody’s • Restaurant • Visual Identity, Brand Experience, Print Work, Marketing Campaign

E-commerce
E-commerce
Moody’s • Restaurant • Web Design, Brand Experience, Visual Identity

Packaging Design
Packaging Design
New England Charcuterie • Retail, Product • Packaging Design, Visual Identity, Brand Experience

Packaging Design
Packaging Design
New England Charcuterie • Retail, Product • Packaging Design, Visual Identity, Brand Experience

Print Collateral
Print Collateral
New England Charcuterie • Retail, Product • Visual Identity, Brand Experience, Print Work, Marketing, Brochure, Sales Piece
Restaurant/Retail
We love food. And we love Boston. Psyched to have the opportunity to combine the two by making the creative things that work for local restaurants and retail spots.










Baker’s Best
Baker’s Best
Restaurant & Retail • Event Branding, Visual Identity, Marketing Collateral, Social Campaign

Baker’s Best
Baker’s Best
Restaurant & Retail • Print, Branding, Visual Identity, Marketing Collateral

Googans Galley
Googans Galley
Restaurant & Retail • Brand Experience, Visual Identity, Print Work, Menu, Brochure

Event Digital Graphics/Campaigns
Event Digital Graphics/Campaigns
Vineyard Road • Hospitality/Product • Digital Marketing, Illustration, Poster Design, Social Campaign Graphics