We love nothing more than seeing a successful local business grow. But when Gordon’s expanded to five stores, a disconnect became apparent in how the stores and the teams were marketing the company and products. We were tapped to help create a more cohesive and sophisticated look for the company, a relationship that expanded to design for new products, services and stores.
Wine Subscription Logo & Branding
Gordon’s Fine Wine • Retail • Packaging Design, Logo Design, Visual Identity, Brand Application & Experience
CruBox Icons
Gordon’s Fine Wines • Retail • Iconography, Illustration, Systems Design, Brand Experience, Visual Identity
Product Catalog Art Direction & Styling
Gordon’s Fine Wines • Retail, Product • Photography, Art Direction, Styling, Brand Experience
Product Catalog
Gordon’s Fine Wines • Retail • Print Design, Catalog Design, Photography & Art Direction, Photo Styling, Visual Identity
Print Mail Collateral
Gordon’s Fine Wines • Retail • Print Design, Catalog Design, Photography & Art Direction, Photo Styling, Visual Identity
Event Branding & Social Graphics
Gordon’s Fine Wines • Retail • Social Campaign Graphics, Poster Design, Brand Experience, Visual Identity
Photoshoot Art Direction & Styling
Gordon’s Fine Wines • Retail, Product • Photography, Art Direction, Styling, Brand Experience
Photoshoot Art Direction & Styling
Gordon’s Fine Wines • Retail, Product • Photography, Art Direction
Presentation Book
Gordon’s Fine Wines • Retail • Print Design, Brand Experience, Presentation, Visual Identity
Presentation Book
Gordon’s Fine Wines • Retail • Print Design, Brand Experience, Presentation, Visual Identity
Photoshoot Art Direction & Styling
Gordon’s Fine Wines • Retail, Product • Photography, Art Direction
Event Poster & Branding
Gordon’s Fine Wines • Retail • Poster Design, Event Collateral, Brand Experience, Visual Identity
Website Landing Pages
Gordon’s Fine Wines • Retail • Web Design, Brand Experience, Visual Identity
Shipping Box
Gordon’s Fine Wine • Retail • Illustration, Packaging Design, Brand Application
Holiday Catalog 2019
Gordon’s Fine Wines • Retail • Print Design, Catalog Design, Photography & Art Direction, Photo Styling, Visual Identity
Holiday Catalog 2019
Gordon’s Fine Wines • Retail • Print Design, Catalog Design, Photography & Art Direction, Photo Styling, Visual Identity
Photoshoot Art Direction & Styling
Gordon’s Fine Wines • Retail, Product • Photography, Art Direction
Stationery
Gordon’s Fine Wines • Retail • Stationery, Visual Identity
Wine Event Collateral
Gordon’s Fine Wines • Retail • Poster Design, Event Collateral, Brand Experience, Visual Identity
Wine Event Collateral
Gordon’s Fine Wines • Retail • Poster Design, Event Collateral, Brand Experience, Visual Identity
Event Branding & Digital Execution
Gordon’s Fine Wines • Retail • Social Campaign Graphics, Poster Design, Brand Experience, Visual Identity
Wrapping Paper Pattern
Gordon’s Fine Wine • Retail • Illustration, Brand Experience, Visual Identity
Reusable Retail Bag
Gordon’s Fine Wine • Retail • Brand Experience, Visual Design, Prepress
After feeling lost in the shuffle with a larger design firm, Goodnow Farms came to Someone Creative to develop a close relationship with another boutique, quality-first maker. We used the established brand standards as a springboard to create new, fresh packaging and marketing pieces that are cohesive to the Goodnow Farms Chocolate brand – while also being distinct, sophisticated, and bold.
Small Mailer Box
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Brand Experience, Print Design
Limited Release Chocolate Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Brand Experience, Print Design
Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience
Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience
Market Booth
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Environmental Design, Packaging Design, Marketing, Signage
Market Booth
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Environmental Design, Packaging Design, Marketing, Signage
Special Hot Cocoa Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design
Limited Release Chocolate Package
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Brand Experience, Print Design
Print Shipping Insert
Goodnow Farms Chocolate • Retail, Product • Marketing, Print Design, Visual Identity
Milk Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience
Limited Edition Chocolate Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience
Cacao Tea & Nibs Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience
Print Ad
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Print Work, Advertising, Marketing
Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience
Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience
Tasting Notes Card
Goodnow Farms Chocolate • Retail, Product • Print Work, Visual Identity, Brand Experience, Marketing
Print Collateral
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Print Work, Packaging Design, Marketing
Print Collateral
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Print Work, Packaging Design, Marketing
Press Kit
Goodnow Farms Chocolate • Retail, Product • Visual Identity, Brand Experience, Print Work, Packaging Design, Marketing
Chocolate Bar Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Visual Identity, Brand Experience
Maker’s Choice Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Brand Experience, Print Design
Muddy Waters Coffee Company is a small batch organic coffee roaster in northern California. Looking for a new vibe to match the company culture, owner Chris Nichols reached out to Someone Creative as he’d seen the work we’d done for a mutual client. Our inspiration? Rufus and Reuben, Muddy Waters’ bulldog and Boston terrier. They are the stars of the show, reasons people feel a connection to the brand – let’s make them real mascots and put them front and center. New packaging for all retail products soon followed.
With two restaurants and a charcuterie facility cranking out smoked and cured meats, this hospitality empire may be cranking but the importance of a cohesive brand was a high priority yet to have been met. Logos and websites were already in place, so the challenge for Someone Creative was to make all marketing and collateral not only cohesive but professional.
Photoshoot Art Direction & Styling
Moody’s • Restaurant • Photography, Art Direction
Print Collateral
Moody’s • Restaurant • Visual Identity, Brand Experience, Print Work, Marketing, Brochure, Sales Piece, Menu
Tee Design
Moody’s • Restaurant • Wearable, Brand Experience, Product Sourcing
Hand-Drawn Signage
Moody’s • Retail, Restaurant • Environmental Design, Calligraphy, Sign Work, Visual Identity, Brand Experience
Retail Signage System
Moody’s • Retail, Restaurant • Environmental Design, Sign Work, Visual Identity, Brand Experience
Coffee Label Design
Moody’s • Retail, Restaurant • Packaging Design, Visual Identity, Brand Experience
Wearables
Moody’s • Restaurant • Wearable, Brand Experience, Product Sourcing
Photoshoot Art Direction & Styling
Moody’s • Restaurant • Photography, Art Direction
Print Ad
Moody’s • Restaurant • Visual Identity, Brand Experience, Print Work, Advertising, Marketing
Event Collateral
Moody’s • Restaurant • Visual Identity, Brand Experience, Print Work, Marketing, Menu
Event Collateral
Moody’s • Restaurant • Visual Identity, Brand Experience, Print Work, Marketing Campaign
E-commerce
Moody’s • Restaurant • Web Design, Brand Experience, Visual Identity
Packaging Design
New England Charcuterie • Retail, Product • Packaging Design, Visual Identity, Brand Experience
Packaging Design
New England Charcuterie • Retail, Product • Packaging Design, Visual Identity, Brand Experience
Print Collateral
New England Charcuterie • Retail, Product • Visual Identity, Brand Experience, Print Work, Marketing, Brochure, Sales Piece
We love food. And we love Boston. Psyched to have the opportunity to combine the two by designing all the things for local restaurants and retail spots.
