Gordon’s Fine Wines
We love nothing more than seeing a successful local business grow. When Gordon’s expanded to five stores, a disconnect became apparent in how the stores and the teams were marketing the company and products. We were tapped to help create a more cohesive and sophisticated look for the company, a relationship that expanded to messaging and design for new products, services, stores, partnerships, and even new ventures.
“Liz is the quintessential design & branding professional who has contributed to countless design and marketing projects, which have increased Gordon’s brand awareness and sophistication. It is very rare to find someone who is so capable and multifaceted and with whom you can trust their body of work will always be beyond expectations. Someone Creative's attention to detail, professionalism and ability to creatively direct projects with our story always in mind has made working with them a truly wonderful experience.”
Goodnow Farms Chocolate
After feeling lost in the shuffle with a larger marketing firm, Goodnow Farms came to Someone Creative to develop a close relationship with another boutique, quality-first maker. We used the established brand standards as a springboard to create new, fresh packaging and marketing pieces – sell sheets, infographics, social graphics, trade show booth, revised homepage – that are cohesive to the Goodnow Farms Chocolate brand – while also being distinct, sophisticated, and bold.
Muddy Waters Coffee Co.
Muddy Waters Coffee Company is a small batch organic coffee roaster in northern California. Looking for a new vibe to match the company culture, owner Chris Nichols reached out to Someone Creative as he’d seen the work we’d done for a mutual client. Our logo inspiration? Rufus and Reuben, Muddy Waters’ bulldog and Boston terrier. They are the stars of the show, reasons people feel a connection to the brand – let’s make them real mascots and put them front and center. New packaging for all retail products soon followed, including a line of products in Costco and packaging for co-pack partners like local universities, stores and organizations.
Moody’s Delicatessen & Provisions
With two restaurants and a charcuterie facility cranking out smoked and cured meats, this hospitality empire may have been abuzz but the importance of a cohesive brand was not yet a focused priority. Logos and websites were already in place, so the challenge for Someone Creative was to make all marketing cohesive and the collateral professional and popping – and build from there.
We love food. And we love Boston. Psyched to have the opportunity to combine the two by making the creative things that work for local restaurants and retail spots.