Cystic Fibrosis Lifestyle Foundation
Many important design elements came out of our first marketing project with CFLF such as a focus on powerful words and expanded typography and color palettes. By adding a layered icon-based illustration family to the mix, we’ve come up with an extremely versatile system for event marketing materials and promotions, including a line of cycling jerseys, a great tie-in to the organization’s wellness mission.
“The work of Someone Creative has truly refreshed the brand and our events. As an organization that identifies with an array of targeted markets, it is tricky to get the right theme that appeals to all. Our brand is about inspiration and empowerment. Someone Creative has done an incredible job of bringing our look to the next level. Consistency across campaigns has also tied a more professional element to the message and mission we stand for.”
What started as a website redesign in 2010 for this healthcare housing non-profit turned into a complete brand overhaul and expansion: new logo, messaging, print collateral, photography, stationery, event marketing. After conducting interviews with participants, their direction led us to focusing on the humanity of host homes. we hired a writer, organized photo shoots, and revamped their mission statement. We steered the client away from “default” colors and typefaces, bringing in friendly fonts, a warm color palette, and a logo that embraced the community and neighborliness of the organization and its volunteer hosts.
From branding projects and full facelifts, to event collateral, social campaigns, websites … really, you name it. We’ve had the privilege to work on exciting projects for quite a few organizations in the non-profit and education spaces. Some of these projects have been one-off for major milestones; others include almost a decade of partnership. Good clients, good work, good causes.
Let’s make your next project outstanding.
We’re just a super awesome team – we can be flexible and maintain a fresh perspective, without excess baggage. We strive for perfection on every project and stay dedicated to our clients, who love our hands-on style.