Cystic Fibrosis Lifestyle Foundation
Many important design elements came out of our first project with CFLF including expanded typography and color palettes as well as a focus on powerful words. We then took that visual foundation into a line of jerseys, a great tie-in to the organization’s wellness mission. By adding a layered icon-based illustration family to the mix, we’ve come up with an extremely versatile system for event marketing materials and promotions.
“The work of Someone Creative has truly refreshed the brand and our events. As an organization that identifies with an array of targeted markets, it is tricky to get the right theme that appeals to all. Our brand is about inspiration and empowerment. Someone Creative has done an incredible job of bringing our look to the next level. Consistency across campaigns has also tied a more professional element to the message and mission we stand for.”
What started as a website redesign in 2010 for this amazing non-profit turned into a complete brand overhaul and expansion, from a new logo, to messaging, print collateral, photography, stationery, event marketing – we focused on the human side. After conducting interviews with participants, we hired a writer, organized photo shoots, and revamped their mission statement. We steered them away from using “default” colors and typefaces, bringing in friendly fonts and a warm color palette, and a logo that embraced the community and neighborliness of the organization and its volunteer hosts.
From branding projects and full facelifts, to event collateral, ads, websites … really, you name it. We’ve had the privilege to work on exciting projects for quite a few organizations in the non-profit and education worlds. Some of these projects have been one-off for a major gala celebration; others have been almost a decade of partnership. Good clients, good work, good causes.
Let’s make your next project outstanding.
We’re a small but mighty team – small so we can be flexible and maintain a fresh perspective without excess baggage. We can strive for perfection on every project and stay dedicated to our clients, who love our hands-on style.