coffee company logo with two dogs

Muddy Waters Coffee Company


A new visual identity and packaging takes this California coffee roaster in a bold new direction.

Muddy Waters Coffee Company is a small batch organic coffee roaster in northern California. Looking for a new vibe to match the company culture, owner Chris Nichols reached out to Someone Creative as he’d seen the work we’d done for a mutual client.

Our inspiration? Rufus and Reuben, Muddy Waters’ bulldog and Boston terrier-Frenchie mix. They are the stars of the show, two of the reasons people feel a connection to the brand – let’s make them real mascots and put them front and center.

Quickly after came our first test for the new visual branding with the creation of packaging for the company’s wholesale line: labels and stamps for the 44+ different roasts. The new styles gave just the feel Chris was looking for: quality-focused, dependable, fresh, strong, and all about integrity.

“Working with Liz and Someone Creative was one of the smoothest, most rewarding business experiences. Designs were thoughtful, original, creative and beyond what we were looking for! After years of incohesive labeling, packaging and marketing materials, Liz started from scratch and built us something amazing. We love it all and really stand out on the shelf for the first time. This new look has opened new avenues, helping us gain the attention of new distributors and clients all over the US.”

New packaging for all retail products soon followed – 35 in total. We presented the idea of color coding the bags by roast (light, medium, dark, etc.) and created color palettes for each line to coordinate with the bag colors. Illustration and type treatments were created for each bag based on name, concept or flavor.

A solid packaging project all created in just about a year, friends!

business card for a coffee company with a logo of two dogs
black coffee bag with a white and yellow label and dog logo
bright colored labels for bagged coffee
colorful labels and bags for coffee
OTHER WORK