Logo design for Le Reve Artistry in Floral Design, Photo Styling and Events

Le Rêve

An artist, stylist, master carpenter, event guru – how to position someone with so much talent?

Le Rêve owner Darcy Hammer had been operating her floral design, landscape design, carpentry and stylist businesses from the same but disparate website and company name for years. Time for a branding exercise.

All of these skills had one thing in common: craft. More specifically: art. Adding Artistry to the company name gave Darcy the freedom to explore all of her skills under a common theme and name that made sense.

We built the logo with all seasons in mind, as well as the yin yang of Darcy’s skills: flowers to carpentry. The idea of a strong stamp of a logo that could adjust colors with the season layered over styled scenes or soft flora completely resonated with her personality and style. Giving this talented craftswoman a brand she could move with and seeing the comfort she feels in that space has been an incredible reward.

Purple hang tags and duotone flower pattern business cards
Purple anemones, peach ranunculus, pink roses