Le Rêve owner Darcy Hammer had been operating her floral design, landscape design, carpentry and stylist businesses from the same but disparate website and company name for years. Time for a branding exercise.
All of these skills had one thing in common: craft. More specifically: art. Adding Artistry to the company name gave Darcy the freedom to explore all of her skills under a common theme and name that made sense.
We built the logo with all seasons in mind, as well as the yin yang of Darcy’s skills: flowers to carpentry. The idea of a strong stamp of a logo that could adjust colors with the season layered over styled scenes or soft flora completely resonated with her personality and style. Giving this talented craftswoman a brand she could move with and seeing the comfort she feels in that space has been an incredible reward.