In our brand analysis, we discovered the organization needed to step up their messaging to expand their brand identity. With such compelling stories, we focused on the human side not just the services. After conducting interviews with participants, we hired a writer, organized photo shoots, and revamped their mission statement. We steered them away from using “default” colors and typefaces, bringing in more friendly fonts and an expanded color palette.
One of the only ways many non-profits are taken seriously is if they look like they know what to do with the funds they are given. For Hospitality Homes, we took their look from default fonts, two-color materials and a 30 year-old logo, to a dynamic set of bold typographic standards, an expanded palette of warm colors, and a new logo that embraced the community and neighborliness of the organization and its volunteer hosts.
For over 9 years, we have made the Hospitality Homes brand cohesive with these visual elements through all of their marketing materials and events. From direct mail pieces, holiday appeals and an annual report microsite to marketing collateral, event presentations, email templates, exhibit displays, fundraising event details… and so much more.