Gordon’s Fine Wines & Liquors

Regional wine and spirits purveyor finds a design partner for a brand refresh.

Regional wine and spirits purveyor finds a design partner for a brand refresh.


Since 1934, Gordon’s has been providing the Boston area with the best products and quality service.

We love nothing more than seeing a successful local business grow. But when Gordon’s expanded to five stores, a disconnect became apparent in how the stores and the teams were marketing the company and products. We were tapped to help create a more cohesive and sophisticated look for the company – one that built off of a few foundational elements.

“Liz Abbate is the quintessential design & branding professional who has contributed to countless design and marketing projects which have increased Gordon’s brand awareness and sophistication. It is very rare to find a studio so capable and multifaceted and with whom you can trust that their work will always be beyond expectations. Liz’s attention to detail, professionalism and ability to creatively direct projects with our story always in mind has made working with her a truly wonderful experience.”

Our projects for Gordon’s have included reformatting popular daily email programs, a Graphis award-winning holiday campaign including catalog, web banner ads, print ads and direct mail, art directing and styling seasonal photo shoots, designing stationery and business cards, marketing campaigns for in-store events, branding for Gordon’s-sponsored events, and consulting on style and layout for a new e-commerce site.

Bottles of whiskey sitting on leather with birch logs and white beadboard in the background
wine bottles with a mix of greenery, marble and mandarins
landing page for a wine website
black and white poster for a spirits event against a white wall with liquor bottles in the foreground
black, red and purple graphics for a wine event
food and wine on a wooden table
one spread from a product catalog of wine
bottles of wine laying on a pink backdrop
open spread for a book presentation for a wine company on a green background
repeating gift wrap pattern of wine bottles and glasses in reds, grays and yellow
Wine bottles and glasses surround print collateral for a wine company event
Liquor bottles, glasses and ice cubes laying on slate
white shipping box with a red Gordon's Wine logo
OTHER WORK