Gordon’s Fine Wines & Liquors

Regional wine and spirits purveyor finds a design partner for a brand refresh.

Regional wine and spirits purveyor finds a design partner for a brand refresh.


Since 1934, Gordon’s has been providing the Boston area with the best products and quality service.

We love nothing more than seeing a successful local business grow. But when Gordon’s expanded to five stores, a disconnect became apparent in how the stores and the teams were marketing the company and products. We were tapped to help create a more cohesive and sophisticated look for the company – one that built off of a few foundational elements.

Our projects for Gordon’s have included reformatting popular daily email programs, a Graphis award-winning holiday campaign including catalog, web banner ads, print ads and direct mail, art directing and styling seasonal photo shoots, designing stationery and business cards, marketing campaigns for in-store events, branding for Gordon’s-sponsored events, and consulting on style and layout for a new e-commerce site.

Bottles of whiskey sitting on leather with birch logs and white beadboard in the background
wine bottles with a mix of greenery, marble and mandarins
black and white poster for a spirits event against a white wall with liquor bottles in the foreground
food and wine on a wooden table
one spread from a product catalog of wine
bottles of wine laying on a pink backdrop
open spread for a book presentation for a wine company on a green background
repeating gift wrap pattern of wine bottles and glasses in reds, grays and yellow
Wine bottles and glasses surround print collateral for a wine company event
Liquor bottles, glasses and ice cubes laying on slate
white shipping box with a red Gordon's Wine logo
OTHER WORK