Goodnow Farms Chocolate

Small batch, single origin chocolate makers source design locally.


Staying True to the Bean means bold, distinctive flavors for Goodnow Farms Chocolate customers.

After feeling lost in the shuffle with a larger design firm, Goodnow Farms came to Someone Creative to develop a close relationship with another boutique, quality-first maker. We used the established brand standards as a springboard to create new, fresh packaging and marketing pieces that are cohesive to the Goodnow Farms Chocolate brand – while also being distinct, sophisticated, and bold. Projects have included new chocolate bar packaging for all product lines, a booth at the Boston Public Market, caddy displays for in-store merchandising; print and digital ads as well as social media graphics and email blast templates; packaging for a tasting flight trio pack, cocoa nibs, hot cocoa mix, and limited edition chocolate bar lines; marketing pieces for consumers and distributors; twelve-page press kit; a modular tradeshow booth display; and consultation on website updates and best practices.

colorful design for public market chocolate booth
public market booth for chocolate products
blue product wall and chocolate at public market booth
two chocolate bars standing next to cacao pods
green, blue and purple chocolate bar wrappers
advertisement for chocolate with a photo of the company owners
brown sign, product sell sheet, postcard and shelf talker under a wooden product caddy
a line up of colorful chocolate bars
chocolate bar with gold and pink wrapper - photo © Goodnow Farms Chocolate
OTHER WORK


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