Goodnow Farms Chocolate

Small batch, single origin chocolate makers source design locally.

Staying True to the Bean means bold, distinctive flavors for Goodnow Farms Chocolate customers.

After feeling lost in the shuffle with a larger design firm, Goodnow Farms came to Someone Creative to develop a close relationship with another boutique, quality-first maker. We used the established brand standards as a springboard to create new, fresh packaging and marketing pieces that are cohesive to the Goodnow Farms Chocolate brand – while also being distinct, sophisticated, and bold. Projects so far have included caddy displays for all product lines; packaging for a tasting flight trio pack, cocoa nibs, hot cocoa mix, and limited edition chocolate bar lines; marketing pieces for consumers and distributors; twelve-page press kit; a modular tradeshow booth display; and consultation on website updates and best practices.

blue, yellow and brown design for chocolate company retail booth
chocolate bar with gold accents in a kraft container on a wooden shelf
brown sign, product sell sheet, postcard and shelf talker under a wooden product caddy
chocolate bar with gold and pink wrapper - photo © Goodnow Farms Chocolate
Four packages of hot cocoa on a wooden box in a barn