CREATIVE BRIEF 1THE BASICS2PROBLEMS & SOLUTIONS3MORE DETAILS FacebookThis field is for validation purposes and should be left unchanged.Company*Contact Name* First Last Email* Contact Phone Number* What is your organization and what do you do? What problem(s) are you trying to solve?*This can be your mission or vision statement. Come at it both from your organization’s perspective but also your audience(s).Who is your target audience(s)? What are their pain points?*What are you promising your audience(s)? (Product/service/brand/solution, etc.)*Why should they give a damn? Rational AND emotional reasons. How do we want people to feel about your organization?*Think about keywords or phrases that relate to the outcomes you want to achieveWhat’s the buyer journey? What do we want them to do?*What do we want people to do and how should they do it? This can be different for different audiences. (eg. donate, contact, fill out a form, purchase a product)Who’s your competition?*What should the logo and other key visuals convey? Give me some keywords.*For example, is your organization Bold or Soft? East Coast or West Coast? Aggressive or Chill?Bonus: Describe a logo or brand out there that has the same FEELING or MISSION as yours. Does not have to be in the same industry.*For example, if you’d like your brand to come across as bold, innovative, sleek, and human, you may suggest Apple as a brand to look to for inspiration.
