CREATIVE BRIEF 1THE BASICS2PROBLEMS & SOLUTIONS3MORE DETAILS Company* Contact Name* First Last Email* Contact Phone Number* What is your organization about? What problem(s) are you trying to solve?*Who is your target audience(s)? What are their pain points?*What are you promising your audience(s)? (Product/service/brand/solution, etc.)*Why should they give a damn? Rational AND emotional reasons. How do we want people to feel about your organization?*What’s the buyer journey? ie., what do we want people to do and how should they do it? This can/should be different for different audiences .*Who’s your competition?*What should the logo and other key visuals convey? Give me some keywords.*Bonus: Describe a logo or brand out there that has the same FEELING or MISSION as yours. Does not have to be in the same industry.*CommentsThis field is for validation purposes and should be left unchanged.
