
Understand Your Audience’s Why
Prep – Laying the foundation to solve real client challenges.
Craft a Visual Solution
Make – Translating business strategy into spectacular creative visuals.
When a Plan Comes Together
Share – Distributing the message and visuals to drive growth and engagement.
Someone Creative is a women-led Boston-based creative studio specializing in design and branding for smart, growing businesses.
Creating great work together is our goal.
We are your strategic partner to cut through the b#llsh!t and help you feel reenergized about your brand. We craft the right message and perfect visuals, then translate it all into the most appropriate formats to meet your goals.
Brand Strategy & Positioning
Tone & Messaging
Naming
User & Market Insights
Content Strategy
Logo & Visual Identity
Web Design
Presentation Deck Design & Strategy
Print Collateral & Digital Graphics
Packaging, Swag & Merch
Copywriting
PR & Content Creation
Social & SEO
Video & Photo
Production & Print Sourcing
Recent Projects
I'm in the Lobby - Homepage
I'm in the Lobby • Business & Consultants • Logo Design, Visual Identity, Website Design and Development, Copywriting
Logo Design
Parkside Bookshop - Retail Bag
Parkside Bookshop • Retail • Logo Design, Visual Identity, Merchandise and Packaging
Newton Athletes Unlimited
Non-profit • Website Design
Full Heart Hospitality
Small Business & Consultants • Logo Design, Visual Identity, Brand Experience, Wearable
Retail Environmental Design
Gordon’s Fine Wines • Retail • Environmental Design, Brand Experience, Visual Identity
Maker’s Choice Packaging
Goodnow Farms Chocolate • Retail, Product • Packaging Design, Brand Experience, Print Design
Seven Letter / Convergence
Non-Profits • Book Design, Illustration, Print, Infographics
GO Therapeutics
Life Sciences & Biotech • Brand Experience, Web Design, Art Direction
Frequency Tx
Life Sciences • Illustration
Lucent Productions
Small Business & Consultants • Logo Design, Visual Identity, Branding
Coffee Labels & Illustration
Muddy Waters Coffee Co. • Retail • Brand Experience, Packaging Design, Illustration
Historic New England Haverhill Center Campaign
We are honored to receive awards.
Love getting awards, being recognized by our peers, sticking a badge up on our site. But at the end of the day, the work has to work. Do your logo and website together build brand recognition? Is your social campaign getting conversions? Does your messaging drive sales? These are the answers that motivate us.

Best App Icon

Catalog Design

9x Project Winner

5x Web & Print Projects
Our clients say we’re pretty damn good partners. The feeling’s mutual.
“ Working with Liz and Someone Creative has been a joy from day one. They have provided excellent expertise, support, and communication materials for several years. The experience is highly collaborative, and they always welcome the iteration of ideas. They have helped us build our website, slide templates, and other design assets to an expert level—which has brought better awareness to our work by strengthening communications with investors and the external world.”
CEO, Thymmune Therapeutics
“We have been working with Someone Creative on a variety of projects for the last two years. They have helped bring our publications to life with fresh, modern designs that let our work shine. The team at Someone Creative is innovative, flexible, and incredibly easy to work with. They have been a great partner, guiding us toward a more polished and cohesive look online and in print.”
Former Deputy Director, Harvard TH Chan School of Public Health, Women & Health Initiative
“Someone Creative is a case study of truth in advertising: Liz Abbate is strategically creative, first and foremost, listening carefully and delivering imaginative and relevant materials to meet business goals. Just as important to a client, she is incredibly productive to work with – pleasant, unflappable, attentive to needs and deadlines, and respectful of budgets. What more could a demanding client ask for?”
Principal, Publick House Group
“We didn't even know we had an issue until we sat with Liz and she began to explain branding & websites to us. We knew what we liked and disliked and from there Liz and her team got us exactly where we wanted to be. We couldn't be happier with the work that Someone Creative has done for us.”
Co-Owners, Brewer’s Fork
“It is always a pleasure to work with Liz and her team. They make miracles happen. Their creativity, careful listening and timely follow-through are outstanding. She worked closely with our team to update our image, both online and in print. We no longer have to apologize for our materials or justify our professional accomplishments. Now when we share our materials with clients, donors, and partners they say wow.”
Former VP Development & Communications, Hospitality Homes
Let’s make your next project outstanding.
We’re just a super awesome team – we can be flexible and maintain a fresh perspective, without excess baggage. We strive for perfection on every project and stay dedicated to our clients, who love our hands-on style.