This adventure-based writing camp for grades 5-10 needed a fresh & fun new look – after all, it is Summer Camp #fun
Apart from creating a great, fun program, the most important thing to a summer camp is to actually get kids in!
Summer Ink came to Someone Creative with a few problems they wanted to solve with a new website:
- Make registration easy
- Show how summer fun + learning can go together
By creating a secondary top navigation with super important links like registration at the very top of every page, we’ve pulled out content that’s most important to Summer Ink and that people request most. Win-win.
Summer Ink’s old site had small photos, a monotone color palette, and none of the great writing the kids produced.
Number 1: get some color in there! We came up with a range of colors to complement the existing brand elements and give a more dynamic feel that suited the fun of the camp. We showed the client how the colors and dynamic shapes of the website translated off-line in a postcard series they could use at fairs and in mailings.
Though many non-profit clients can’t afford great photography, Summer Ink does have a huge library of images counselors snap during the day, enough gems to show off the camaraderie and fun the campers have together.
For a writing sample showcase, we borrowed a common idea from artistic websites: the portfolio. By categorizing the writing by program and type of story, users can easily sort through the 30+ pieces to find what interests them.
Results: a great ROI with registrations up, plus an easy-to-update site the small team at Summer Ink can do themselves.