Moody’s Delicatessen & Provisions

Charcuterie wizard with a growing empire hired Someone Creative to streamline and expand the look of his brands.


With two restaurants and a housemade charcuterie facility cranking out smoked and cured meat amazingness, Joshua Smith may be pretty busy but he knows the importance of a cohesive brand.

With logos and websites already in place, the challenge for Someone Creative was to update the rest of the brands and make all marketing cohesive.

Our projects for Moody’s, The Backroom and New England Charcuterie have included menus, business cards, website updates and creation of an e-commerce component, packaging, signage, hats and tee shirts, ads and event promotions, sourcing cups, mugs, bottles and boxes, tradeshow banners and materials, social media campaigns, email templates, art directing photo shoots, and all the rest.

It certainly keeps the work fun when not only is the food amazing, but your client is one of the most passionate people you’ll ever meet.

White design and pig on front of charcoal gray tee shirt for deli: The Original Meat Geeks, Moody's Delicatessen & Provisions, 2013.
White design on back of charcoal tee shirt for deli: USDA Shelf Stable, Not Heat Treated
Red and beige deli catering brochure with photos of sandwiches, sitting on wooden cutting boards
Three hand lettered deli menu chalkboards with wooden frames
Hand lettered chalkboard deli menu with wooden frame
Online shop categories page e-commerce for Moody’s Delicatessen
E-commerce online shop for Moody’s Delicatessen and Provisions
Matte black travel mugs with red and white logo imprint for Moody’s Deli
Coffee label design for Moody’s Deli line of whole bean organic coffee
Shipping boxes designed for New England Charcuterie and Moody’s Delicatessen
Brochure for wholesale meat and charcuterie purveyor sits on wooden cutting boards and table
Black and red zip and carry cooler for Moody’s Deli
Salami photograph for Moody’s Deli
Red, tan, black and white deli case signage for Potato Salad
Postcard for a summer sausage part at The Hawthorne in Boston
Quarter page ad for Moody’s Delicatessen in the Improper Bostonian
Menu design for a James Beard Foundation dinner
Red envelope and big stationery card for Moody’s Deli
OTHER WORK