Once architect Carl Solander of Reverse Architecture showed us the modern plans for 144 Bowdoin Street as well as his historical research, we were excited to create a new brand for the micro apartment building.
After a brief naming exercise, the client thought of a name for the building and expressed his desire to incorporate the neighboring Massachusetts State House dome. We designed a logo that also included the name of the neighborhood, leaving room for a brand expansion.
Not only did we create a style guide of the brand, but we were asked to create additional marketing pieces: external sale signage, sell sheets, newspaper ads and a responsive website.
For the website, we proposed and used facts about the neighborhood, nearby landmarks and broke down the unique features of each unit type as well as getting both unfurnished and styled photos so users could get a full flavor of each micro apartment’s potential.