A Driving Force in Food Rescue
Waste not, want not.
At Lovin’ Spoonfuls big annual fundraising party, chefs from the Boston area are invited to cook innovative takes on traditional “tailgate” dishes. It’s a high-end event, but with a football theme twist. We addressed that dichotomy by creating their now-iconic image of a butler serving a football, plus fun typography, and a bright color scheme. We created the entire event campaign: postcards, posters, online ads, “field pass” attendee tags, and Facebook graphics.
Each year the event raises hundreds of thousands of dollars for the non-profit – and is an incredibly fun night. We wanted to show a little love back to Lovin’ Spoonfuls, so we had their logo engineered and manufactured into a keychain for their rescue trucks.