The power of a creative community.
Our creative direction took this school from a few stapled sheets of paper in a glossy folder to a full brand with a consistent look, cohesive message and empowered community.
When the school first became a client and it was affiliated with Boston University, they just had a logo and some stapled sheets in a BU folder. Time for a new, cohesive, comprehensive look. We started with the admissions folder, a piece given to every prospective student. From concepting the message through executing the design and making a folder design even the printer had never before, we knew we were on the right track – especially when enrollment increased. We ran with the positive feedback and developed pieces for all major programs as well as a style guide for all marketing pieces that included a slew of promotional items: pins, pens, stickers, shirts, hats, CDs, tradeshow graphics, etc. Regularly out of stock, we always seemed to be ordering more of those pins.
From open house invitations and exhibitions to advertising study abroad programs and gallery shows, we designed quite the range of event marketing collateral that both fit the individual event and the school’s brand.
One of Liz’s biggest challenges as creative director at CDIA was designing a viewbook for a digital art school using mostly student work and photos from almost 100 different people. She took the project from concept through layout, production and printing – even art directiing a few key story photoshoots, copywriting main marketing messages and proofreading the entire book.