Boston Betrothed is a group of like-minded wedding professionals & experts – all wildly passionate, talented artists – and some of the most inspired and dependable wedding vendors in New England, coming together to create an all-in-one resource for New England brides and grooms.
We were tasked with creating the entire look and feel of the brand, marketing pieces, and the website. We chose a soft, classic color palette, with a lock-up that combines a strong, modern typeface and a soft, hand-drawn B, altogether representing the range of styles of the group. A constantly redesigned homepage slider with unique “advertisements” for new posts kept things interesting.
We also created materials and designed objects for group events, such as a wedding expo at the Boston Public Library, and styled shoots for publication.