Conceptual capabilities brochure book for large area print and mailhouse
We designed a conceptual capabilities brochure book for a leading Boston-area print and mailhouse.
We have been working with Artco for at least 10 years as our go-to large quantity printer and mailhouse partner. Over the years we have worked on a few direct mail campaigns for the company but when we were asked to come up with a big piece the sales team could use for new business, we were on it.
Because of our long relationship and our knowledge of printing from the customer side, our theme came together from experience: that printing is an art and a science. The art is easy to understand so we picked up the science side for our thematic concept, creating an 80-page book, each page using a different paper and printing technique. Not only did we design every spread, but we also copyedited, sourced imagery, created illustrations to demonstrate print/mail techniques and gave ideas for other capabilities to showcase that clients would love to see.