As a woman with her own small business, there is nothing more exciting than helping other women take theirs to the next level. That’s why I am so happy to have gotten to know Alicia Cleary and Jenny Seeman of Arts2You over the past few months. These inspiring ladies do it all: moms, business owners, wives, volunteers, runners, travelers. And if we weren’t discussing brochure design concepts for their projects or marketing ideas for getting Arts2You out there, I think we would be having a few margaritas on the patio, dishing the dirt. That’s how I know I’ve found some great clients.
Arts2You offers personalized in-home art lessons and services to kids, teenagers and adults in the greater Boston area. From painting, sculpture and printmaking to photography, cooking and video production, there is a medium for anyone looking to enhance current skills, try something new or just have fun. And with a roster of well qualified creatives and artists, each student is paired with the perfect teacher for whatever medium or project they want to explore – right at home.
Arts2You Brochure Design
Alicia and Jenny needed a brochure – something they could carry around, hand out to people they met and distribute in local, community-focused shops and facilities.
The challenge with designing this piece was with the broad range in media offered and clientele served. How do you create something that appeals to kids wanting to sculpt fanciful creatures but also an adult with a lifetime of painting experience looking to go to the next level?
Our solution was less about the literal and more about the idea of art: energy, color, dynamic. Paired with sophisticated typography, a wide palette and a clear, audience-focused message inside, the brochure has been a great tool for the client. They have gotten a good number of inquiries from it, and people are finding it compelling.
Arts2You Email Marketing Campaign
Email marketing presents its own series of challenges. Will this go right to the trash? How can I get someone to not just open the email, but click through to the website? I know what appeals to my audience – how can I translate that into this email?
With the Arts2You email campaigns, we are keeping the consistency started with the brochure: color, typography, messaging. This helps people recognize subconsciously that they are receiving something from Arts2You – and perhaps they even look forward to seeing what this month’s design will be and what offer is being promoted.
Another concept we are introducing is the icon. We thought it would be fun – and helpful – to include a simple illustration for each different medium Arts2You offers. We have also started using icons to help guide people through the registration process, which follows a more personalized touch as opposed to a typical online purchase.
The brand is certainly taking shape, and it’s exciting to work on. Alicia and Jenny have great ideas and hope for more projects we can work on together including a website revamp and a promotional video. It’s going to be a very creative year ahead.