Women and Health Initiative

When Design Makes a Difference

The Women & Health Initiative at the Harvard T.H. Chan School of Public Health has an unique agenda focused on women’s health needs and women’s critical roles as both formal and informal participants in healthcare systems across the world.

W&HI came to us recently with a project: create attractive, readable versions of our case study data from information gathered globally. The results included eight case study booklets – cohesive in design though categorized by color – and corresponding one-pagers. The booklets encompass a project titled Adding Content to Contact: Case Studies on Antenatal and Postnatal Care.

W&HI has recently finalized a series of articles based on the larger case study project which is under consideration for publication in BJOG: An International Journal of Obstetrics & Gynaecology. Once accepted, BJOG will also reproduce the case studies we designed to supplement these new articles.

We look forward to seeing our work printed and published in such an esteemed journal.
International Design Awards

Silver Award: Brushstroke

We are so pleased to announce our app icon design for Brushstroke – also featured in early 2015 as the Starbucks App of the Week – has won the Silver award in the category Multimedia: Computer-Generated Character. Woot!

Brushstroke App Icon design by Someone Creative

Honorable Mention

Our fabulous, truly unique website design for Walden Framer received an Honorable Mention in the International Design Awards competition as well. Two great projects we not only loved working on but are working hard for our clients.


About the Competition

IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions had been made, the jury rewarded the best professional and emerging designers for their achievements in terms of design, creativity, usability and innovation.

The members of the jury included Alice Blackwood Editor, Design Quarterly, Kahi Lee – Host, HGTV’s “Design on a Dime”, Style Network’s “My Celebrity Home”, Melissa Sterry – Interdisciplinary Design Scientist, Founder, Societas, Josh Rubin – Editor-in-Chief, Founder, and Publisher, Cool Hunting, Martin Venzky – Stalling, Senior Advisor, CMU STeP, Jeffrey Nemeroff – Co-Founder, Creative Director, Entra Magazine, Jordan Landes-Brenman CEO, Haute House PR & Marketing, Raj Nandan – Managing Director, Indesign Group, William Menking – Founder, Editor-in-Chief, The Architects’ Newspaper, Nicole Lloyd – Senior Art Buyer, Deutsch, Inc., Rebecca Epstein Kong – Co-founder, Artware Editions, Aaron Kenedi – Editor-in-Chief, Print, Geraldine Grisey – Editor, Punky B Fashion Diary.

We love these projects and greatly appreciate their recognition in the design community!
Veronica and Ryan Wedding Invitation

Congratulations Veronica and Ryan!

The lovebirds recently exchanged vows down on Cape Cod, and we were so proud to have been part of their big day.

Crafting a Chinese-American Wedding Invitation Design

Our studiomates at Studio Nouveau, already hired to photograph the wedding, only had one emphatic recommendation when the bride asked where to get invitations designed: Someone Creative. And we were excited to have a client willing to Go There when we suggested a silkscreened poster for this Chinese-American wedding invitation, wrapped, rolled and mailed in a glossy gold tube. Veronica’s Chinese ancestry and Ryan’s modern aesthetic greatly influenced the design: a huge gold dragon enveloping clean, crisp, red text and an intricate red pattern on the back. Coupled with letterpress gold favor cards and origami boats as escort cards, the guests knew exactly the kind of fun and stylish wedding they were invited to celebrate.

Chinese-America Wedding Invitation Chinese-America Wedding Invitation Design Chinese-America Wedding Invitation Design Chinese-America Wedding Invitation Desig


Lucent Wedding Films Logo Design

A Wedding Videography Genius

Justin Schroth is a video master. Not only does his Lucent Media brand cover sporting events and offer a slow motion video booth service, but the man shoots weddings as well! And we aren’t talking your average, run-of-the-mill wedding videos – those interminable and stale momentos only watched once by the newlyweds. We are talking Wedding Films. Sweeping shots, the perfect music, just the right amount of cuts to dancing queens – his films truly capture the energy of his clients’ weddings.

Logo Design for Lucent Wedding Films

When we were asked to help rebrand Lucent Weddings, we had some great footage to pull from to really understand what his brand is all about. We started with the name: adding Films is an instant nod to prospective clients that this service is provided by a craftsman. Next: Lucent. Justin had initially wanted a fun play on video + wedding but once we got down to sketching, we knew it had to be deeper than that. His energy and unique creative perspective had to be matched with the amount of fun he brings. Once we delved into the definition of Lucent as “emitting light” – like a projected film or camera lights do – the ideas flowed. And the Lucent firefly, coupled with a friendly but sophisticated typeface, was born.

Justin is in total love of his company’s new identity and feels fully confident moving forward with a professional logo design for wedding videographer that speaks to exactly what he is all about.

Lucent Wedding Films Logo Design

The Lucent Firefly

Lucent Wedding Films Business Card Design

Business Card Design


Lucent Wedding Films Identity Design Style Guide

Style Guide sample

Elinor Ross Event Planner Brand Design

Our good friend Elinor Ross recently decided to leave her in-house Event Planner position at a local private school to start her own planning business. With a huge footprint in the community and an expansive network of contacts as well as venues, she was already in a great position to make it happen.

Event Planner Brand Design

Having created the brand identity for another of Elinor’s ventures, Miss Artsy Craftsy, Someone Creative was hired to do the brand identity design for this latest project. Miss Artsy Craftsy conveyed so much of Elinor’s personality that we made the decision to have the identity of her planning business be an extension of that – a cousin to it even. We designed the Elinor Ross logo, stationery and direct mail pieces as well as a simple interim slideshow-portfolio website and Facebook business page.

Elinor Ross Event Planner Direct Mail Design




Elinor Ross Event Planner Direct Mail Design


What’s Next for Elinor?

Within a few months, Elinor secured some great events and is in negotiations for others. Not a bad return on investment!